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Drip

Drip is lightweight marketing automation that allows you to craft every interaction with your leads, trial users and customers like an artisan. Send custom emails based on user behavior and automate your marketing for a fraction of the price of the major players.

Triggers

New Email Received

Triggers when a subscriber receives an email.

New Page Visit

Triggers when a subscriber visits a page that is bound to an automation rule trigger.

New Campaign Subscription

Triggers when a subscriber is added to a campaign.

Remove Subscriber Tag

Triggers when a tag is removed from a subscriber.

New Email Complained

Triggers when a subscriber issues a spam complaint about an email.

New Custom Event

Triggers when a subscriber performs a custom event.

New Subscriber

Triggers when a new subscriber record is created.

Remove Campaign Subscription

Triggers when a subscriber is removed from a campaign.

Update Custom Field

Triggers when a subscriber custom field is updated.

New Subscriber Tag

Triggers when a new tag is applied to a subscriber.

Complete Campaign

Triggers when a subscriber completes a campaign.

New Campaign Unsubscribe

Triggers when a subscriber unsubscribes from a campaign.

New Email Bounced

Triggers when an email to a subscriber bounces.

New Trigger Link Click

Triggers when a subscriber clicks a trigger link.

New Email Click

Triggers when a subscriber clicks an email.

New Email Open

Triggers when a subscriber opens an email.

Actions

Create or Update Subscriber

Creates a new subscriber or update an existing one.

Trigger Event

Creates an event for a subscriber (e.g. "Signed up for a trial").

Subscribe to Campaign

Subscribes someone to a campaign.

Remove Tag from Subscriber

Removes a tag from a subscriber.

Remove from Campaign

Unsubscribes someone from one (or all) of their campaigns.

Add Tag to Subscriber

Adds a tag to a subscriber.