Triggers

New Email Received

Triggers when a subscriber receives an email.

New Page Visit

Triggers when a subscriber visits a page that is bound to an automation rule trigger.

New Campaign Subscription

Triggers when a subscriber is added to a campaign.

Remove Subscriber Tag

Triggers when a tag is removed from a subscriber.

New Email Complained

Triggers when a subscriber issues a spam complaint about an email.

New Custom Event

Triggers when a subscriber performs a custom event.

New Subscriber

Triggers when a new subscriber record is created.

Remove Campaign Subscription

Triggers when a subscriber is removed from a campaign.

Update Custom Field

Triggers when a subscriber custom field is updated.

New Subscriber Tag

Triggers when a new tag is applied to a subscriber.

Complete Campaign

Triggers when a subscriber completes a campaign.

New Campaign Unsubscribe

Triggers when a subscriber unsubscribes from a campaign.

New Email Bounced

Triggers when an email to a subscriber bounces.

New Trigger Link Click

Triggers when a subscriber clicks a trigger link.

New Email Click

Triggers when a subscriber clicks an email.

New Email Open

Triggers when a subscriber opens an email.

Actions

Create or Update Subscriber

Creates a new subscriber or update an existing one.

Trigger Event

Creates an event for a subscriber (e.g. "Signed up for a trial").

Subscribe to Campaign

Subscribes someone to a campaign.

Remove Tag from Subscriber

Removes a tag from a subscriber.

Remove from Campaign

Unsubscribes someone from one (or all) of their campaigns.

Add Tag to Subscriber

Adds a tag to a subscriber.