Originally, having a good traditional advertising strategy, such as TV, Newspapers, Magazines, sponsors and Banners was the best way to sell off your services and products to the masses. Yet in the age of the internet, most of the people emigrated, their day by day attention to their social media.
In the early 2000’s most of the business advertising started to go via email, and nowadays most of the companies don’t even bother on having traditional advertising strategies but focus a lot of attention in having a well-established and faithful community of followers on their social media.
Well to begin with the fact that social media has become a part of most people’s life, the numbers don’t lie, according to www.statista.com, Facebook reached around 1.71 Billion active users every month by June 2016, while Instagram reached out to 500 million active users monthly on the same date.
That being said, almost 70% of the global population uses social media, and on the other hand, advertising this way is a lot cheaper than traditional advertising.
There are hundreds of social media pages and apps out there, and their main goal is to connect people with people, but as we are talking business here, you will want to have your community (Which translates into possible customers) in the places where there are more people.
To have this done we recommend focusing your attention and content on these sites:
As we said before, Facebook is a monster when it comes to having active users, today is the biggest and most used social web available and your first goal is to create a community that follows you there, so you can expand to other pages like Instagram or twitter.
Just like everything in life, advertising on social media is a process, and there are many ways to make this happen.
In this article, we are going to tell you, step by step, how you will be structuring your social media management with Restyaboard.
This app will send you notifications when something has to be done and if you are not alone, it is great when it comes to working with a team, so whether you are starting up your own business, or doing someone else’s social media, Restyaboard can make your job a lot easier.
Using Restyaboard for structuring your social media management can be quite easy, but it still has its cons.
Restyaboard is an online/downloadable tool based on the canvas method for organizing the process, which also has a digital calendar attached to it.
Now that you know what we are going to do, let’s explain step by step how we are structuring your social media management with Restyaboard.
Just as any canvas method based app, in Restyaboard you will create a board, that will contain lists (Columns), that will represent parts of our process, and these columns will contain cards, that will represent movable parts of the process, tasks or just actions to be done (Most of the time activities).
For this particular case we will establish our lists this way:"Preparations / Content ideas / Content in process / Facebook / Instagram / Twitter"
So your board should end up looking like this:
Now, in every card you can attach files, images, dates and/or comments, so in the first list (Preparations) we are going to create a card for every activity that needs to be done to start, like creating your profiles and pages in every social media you are going to use, getting yourself a profile picture and a nice written description of your business.
These activities should contain dates, so you push yourself a little bit on doing them, is important to have deadlines, if not, there are high chances of never getting things done.
On the lists of content ideas, and content in the process, you will attach cards with ideas of what to publish in your profiles, it can be images, information, contests, and promotions, basically anything that can drive your audience’s attention to you, and get more people to your community.
Under that first card, you will add all active publications on that social media, so that you can copy most successful ones, and make new content focused on those ideas.